Persona-inspired segments can be used in website analytics to uncover trends in data and derive UX insights. Better than (a) lumping everybody together or (b) segmenting on demographics that don’t relate to user behavior.
In addition to being a time of thanks and reflection, Thanksgiving is also my (almost) annual baking of the pies. While I was worrying over this year’s crusts, I wondered if my pies were getting better or worse through the years. So, while they were in the oven, I dug up some old pie pictures. Here are the results…
JP’s Thanksgiving Pie Retrospective
Everyone seems to be looking for designers. Yet, we don’t seem to be training them fast enough, or equipping them for the real world they will face after graduation. In Jared Spool’s How Do We Design Designers? talk, he describes the sort of training some of the best designers have received (hint: autodidacticism), and what our education system and design teams can do to foster better craftspeople.
A cold had me convalescing for a good part of the weekend. Between chicken soup meals, I managed to read a fair amount of About Face: The Essentials of Interaction Design, 4th Edition. There’s a lot of great information there, and it’s well worth the read–even if you’ve read previous editions.
Cooper has made the diagrams from About Face available under a creative commons license. So, look no further if you need some colorful illustrations to support your Goal Directed Design deck.
via Cooper Journal
Jordan Koschei has a good article about enterprise UX on A List Apart. While much of it might be familiar territory for those with some enterprise project history, it’s a good reminder of what’s important when working within corporations.
A successful enterprise UX project considers the users’ needs, the clients’ goals, and the organization’s priorities. The best user experience sits at the intersection of these concerns.
The timing of this article is very serendipitous for me. It was published on the second day of my new job where I am returning to my enterprise roots. This is something I’ve been looking forward to, and seeing this article was further confirmation that I made the right move. Thanks, Jordan!