Improving Conversion Rates with IA Techniques
by jpreardon on March 31, 2011
The Conversion Room has a great post on using information architecture techniques to improve long term conversion rates. In it, they discuss using some reports in Google Analytics coupled with some fairly well known Information Architecture (IA) techniques to spot (…)
How to Make the Office a Place Where Work Gets Done
by jpreardon on March 29, 2011
Jason Fried hits the nail on the head regarding the current state of office productivity in this TED Talk (embedded below). Namely, interruptions are shredding our work days up into tiny 10 or 15 or 30 minute increments during which (…)
Hipster Relativity
by jpreardon on March 25, 2011
This is a hypothesis I’ve held for quite some time now… Graphic by Dustin Glick
DIY Cooking Handbook
by jpreardon on March 23, 2011
I really like the idea of this DIY Cooking Handbook from the New York Times. It pulls together a handful of recipes from varied sources for “nice to have in the fridge/pantry” items. Currently, there are 13 different (lucky!) recipes (…)
Phoning it In
by jpreardon on March 22, 2011
I have this great, old rotary phone. Yes, it still works, and yes, I still use it. It rings with a warm tone that the iPhone’s “old phone” ringtone does a really poor job of mimicking. It sits next to (…)
Jobs, Jobs, Jobs
by jpreardon on March 17, 2011
It isn’t all that surprising that Forest City Ratner is seriously considering building a 34 story, pre-fab, modular tower to satisfy affordable housing requirements. This is just one of many promises that will be unkept on the Atlantic Yards project. (…)
EOM?
by jpreardon on March 6, 2011
Shame on me, I thought EOM was common knowledge. Looking back on it now, it probably would have been less effort to write a paragraph about the package in the email. Live and learn.