Archive for July 15th, 2012

The Workplace Benefits of Being Out of Touch

Professor Perlow replicated the pilot program several times at the Boston Consulting Group and has now expanded it to 14 countries with more than 1,000 teams. She stressed, however, that it was not enough to take the time off. Employees also need the element of group discussion to “collectively rethink how to do work.”

Yes, we should be having this discussion–outside of the crying about it in our collective beers that is already happening.

Beyond Conversion Rates

Unfortunately, conversion rate is probably one of the most dangerous and mis-used metrics available to site designers to measure how good their site is. They apply it as if it is telling them something and, worse, when they optimize for it, they can create a site that looks like crap and produces undesirable customers. — Jared Spool

Jared Spool’s five part series on moving beyond conversion rates is an excellent read for anyone being blindly tasked with increasing conversion rates on a site: