Facebook is rolling out a Photo Sync service on its ad delivery platform. Photo Sync will automatically send all of the photos on your device–with your permission, of course–to Facebook. Don’t worry, all of those photos are stored in a private album and you still choose which ones are shared with all of your pals.

I wonder what sort of analysis Facebook is doing on these photos. They’ve been doing facial recognition for a while; what else are they looking for in these pictures? I wouldn’t be surprised if they were able to pick out products too. Nothing says that you like Hello Kitty more than when it appears in the same photo as you 19.84% of the time.

P.S. Thank you to Matt Buchanan at Buzzfeed for writing, perhaps, the most succinct statement about Facebook–also the title of this post–in the above linked article.