Hoa Loranger in Simplicity Wins over Abundance of Choice:
As the number of choices increases, so does the effort required to collect information and make good decisions. Featuritis can be an exhausting disease for users.
This is common sense, but it bears repeating. So many interfaces are needlessly complicated. The example from this article is particularly apt: The Coke Freestyle machines found at many fast food outlets that offer over 100 different drink combinations.