Amazon GO is a retail concept that promises no checkout lines. Awesome!

I’m a bit surprised that the friction-free shopping experience they show in the video is kicked off by scanning a QR code from one’s phone. It would be slick if they extended their “Just Walk Out technology” to provide a less cumbersome just walk in experience.

We’ll see this sort of experience beyond stores operated by Amazon. I’m sure someone at Amazon is already has a deck describing how to package this for retailers. It will be great, I just hope that people without smartphones, Amazon accounts and credit cards can take part in this experience as well.

via NY Times