Archive for the “Web Analytics” category
HOWTO: Tracking Social Engagement in Google Analytics
by jpreardon on July 18, 2011
The social engagement tracking in Google Analytics is great. Google +1 works by default if you use the +1 Button Creator. However, one needs to do a bit of configuration to get tracking working for other things like Twitter tweets (…)
Tracking Social Plugins with Google Analytics
by jpreardon on July 7, 2011
Google Analytics has a few handy reports for tracking social plugin activity on your site. If you’re using the standard Google +1 implementation, +1 activity should get tracked automatically without further coding. However, for other plugins like Twitter and Facebook, (…)
+1 Reporting in Google Analytics and Webmaster Tools
by jpreardon on June 30, 2011
Both Google Analytics and Webmaster Tools have built in +1 reporting now. This will make tracking +1 activity a bit easier. Obviously, Google +1 isn’t the only game in town when it comes to social sharing. Google Analytics also provides (…)
How to Track Google Plus One with Google Analytics
by jpreardon on June 22, 2011
Google introduced +1 a couple weeks ago. If you’ve added the buttons, but are wondering how to track all of this, check out this post about tracking Google plus one with Google Analytics on yoast.com. Happy Tracking! Update 2011-06-30: Google (…)
Troubleshooting Data Sent to Google Analytics
by jpreardon on April 1, 2011
If you work with Google Analytics, eventually, you’ll probably be faced with a situation where you are unsure about what data is being sent by ga.js to Google’s servers. Google recommends several different ways to troubleshoot the GA tracking code. (…)
Improving Conversion Rates with IA Techniques
by jpreardon on March 31, 2011
The Conversion Room has a great post on using information architecture techniques to improve long term conversion rates. In it, they discuss using some reports in Google Analytics coupled with some fairly well known Information Architecture (IA) techniques to spot (…)
Segmenting Funnels in Google Analytics
by jpreardon on July 8, 2010
Google Analytics does not allow segmentation of their funnel visualization report. This means you can’t see which visitor segments are abandoning your funnel. John Henson at LunaMetrics has created a workaround for this limitation in the form of a custom (…)
Useful Tools for Web Analytics Administration
by jpreardon on July 8, 2010
Brian Clifton, font of Google Analytics knowledge, posted this list of 12 Useful Tools for Google Analytics Administration a while back. It is worth a look if you or someone you love is managing one or more GA implementations. Many (…)
Google Analytics Application Gallery
by jpreardon on May 5, 2010
The Google Analytics Application Gallery showcases applications that extend Google Analytics. These applications are typically built by third party developers. At the time of writing, there are over 30 applications in the gallery. This number should grow steadily as more (…)
What Happened to Google Analytics Mobile Tracking Code Samples?
by jpreardon on April 29, 2010
I just noticed that the “a site built for a mobile phone” option is no longer available on the Google Analytics tracking code page. There is a screenshot of the older version of the page on this Google Analytics Mobile (…)