jpreardon.com » Web Analytics http://jpreardon.com Now with more randomness! Thu, 21 Jul 2011 12:30:24 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 HOWTO: Tracking Social Engagement in Google Analytics http://jpreardon.com/2011/07/18/howto-tracking-social-engagement-in-google-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=howto-tracking-social-engagement-in-google-analytics http://jpreardon.com/2011/07/18/howto-tracking-social-engagement-in-google-analytics/#comments Mon, 18 Jul 2011 19:13:14 +0000 jpreardon http://jpreardon.com/?p=1427

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]]> The social engagement tracking in Google Analytics is great. Google +1 works by default if you use the +1 Button Creator. However, one needs to do a bit of configuration to get tracking working for other things like Twitter tweets and Facebook likes. The popular WordPress plugins for Addthis and Sharethis use Google Analytics Events for tracking social engagement rather than the newer _trackSocial method. So, for the time being, if you want to get track social engagement with Google Analytics social reports, you’ll need to add your own code. Don’t be alarmed though, it isn’t all that difficult. This step by step guide about Tracking Social Engagement with Google Analytics will get you headed in the right direction.

One thing that wasn’t clear (to me at least) was were the javascript code should go for the Twitter event binding. This is important when considering a blog index page where there are multiple tweet buttons on the page that are associated with different posts. Twitter’s code handles this quite well, so long as you put the call to twttr.events.bind and the function extractParamFromUri somewhere where they only get called once. In my case, I created a .js file for these two things, which loads in the header along with widgets.js.

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]]> http://jpreardon.com/2011/07/18/howto-tracking-social-engagement-in-google-analytics/feed/ 0 Tracking Social Plugins with Google Analytics http://jpreardon.com/2011/07/07/tracking-social-plugins-with-google-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=tracking-social-plugins-with-google-analytics http://jpreardon.com/2011/07/07/tracking-social-plugins-with-google-analytics/#comments Thu, 07 Jul 2011 21:05:17 +0000 jpreardon http://jpreardon.com/?p=1401

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]]> Google Analytics has a few handy reports for tracking social plugin activity on your site. If you’re using the standard Google +1 implementation, +1 activity should get tracked automatically without further coding. However, for other plugins like Twitter and Facebook, you’ll probably need to add some code to your site. The Google Analytics Blog to has a quick rundown on Social Plugin Tracking in Google Analytics.

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]]> http://jpreardon.com/2011/07/07/tracking-social-plugins-with-google-analytics/feed/ 0 +1 Reporting in Google Analytics and Webmaster Tools http://jpreardon.com/2011/06/30/1-reporting-in-google-analytics-and-webmaster-tools/?utm_source=rss&utm_medium=rss&utm_campaign=1-reporting-in-google-analytics-and-webmaster-tools http://jpreardon.com/2011/06/30/1-reporting-in-google-analytics-and-webmaster-tools/#comments Thu, 30 Jun 2011 18:32:54 +0000 jpreardon http://jpreardon.com/?p=1367

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]]> Both Google Analytics and Webmaster Tools have built in +1 reporting now. This will make tracking +1 activity a bit easier. Obviously, Google +1 isn’t the only game in town when it comes to social sharing. Google Analytics also provides a few social reports, these will help you track how people are sharing your content across different social mediums.

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]]> http://jpreardon.com/2011/06/30/1-reporting-in-google-analytics-and-webmaster-tools/feed/ 0 How to Track Google Plus One with Google Analytics http://jpreardon.com/2011/06/22/how-to-track-google-plus-one-with-google-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-track-google-plus-one-with-google-analytics http://jpreardon.com/2011/06/22/how-to-track-google-plus-one-with-google-analytics/#comments Wed, 22 Jun 2011 17:56:56 +0000 jpreardon http://jpreardon.com/?p=1351

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]]> Google introduced +1 a couple weeks ago. If you’ve added the buttons, but are wondering how to track all of this, check out this post about tracking Google plus one with Google Analytics on yoast.com.

Happy Tracking!

Update 2011-06-30: Google has more methods for tracking +1 in Webmaster Tools and Analytics.

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]]> http://jpreardon.com/2011/06/22/how-to-track-google-plus-one-with-google-analytics/feed/ 0 Troubleshooting Data Sent to Google Analytics http://jpreardon.com/2011/04/01/troubleshooting-data-sent-to-google-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=troubleshooting-data-sent-to-google-analytics http://jpreardon.com/2011/04/01/troubleshooting-data-sent-to-google-analytics/#comments Fri, 01 Apr 2011 14:58:18 +0000 jpreardon http://jpreardon.com/?p=1295

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]]> If you work with Google Analytics, eventually, you’ll probably be faced with a situation where you are unsure about what data is being sent by ga.js to Google’s servers. Google recommends several different ways to troubleshoot the GA tracking code. However, if you are just trying to find out what data is being sent to Google, I recommend using the Google Analytics Tracking Code Debugger extension for the Chrome browser. This works especially well when looking at custom variables, or when you are trying to ascertain whether or not an event is firing.

via Web Analytics TV #17

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]]> http://jpreardon.com/2011/04/01/troubleshooting-data-sent-to-google-analytics/feed/ 0 Improving Conversion Rates with IA Techniques http://jpreardon.com/2011/03/31/improving-conversion-rates-with-ia-techniques/?utm_source=rss&utm_medium=rss&utm_campaign=improving-conversion-rates-with-ia-techniques http://jpreardon.com/2011/03/31/improving-conversion-rates-with-ia-techniques/#comments Thu, 31 Mar 2011 19:10:15 +0000 jpreardon http://jpreardon.com/?p=1292

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]]> The Conversion Room has a great post on using information architecture techniques to improve long term conversion rates. In it, they discuss using some reports in Google Analytics coupled with some fairly well known Information Architecture (IA) techniques to spot and fix trouble spots on web sites. It is definitely worth a read. I especially like how they downplay the importance of the three click rule in favor of information scent.

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]]> http://jpreardon.com/2011/03/31/improving-conversion-rates-with-ia-techniques/feed/ 0 Segmenting Funnels in Google Analytics http://jpreardon.com/2010/07/08/segmenting-funnels-in-google-analytics/?utm_source=rss&utm_medium=rss&utm_campaign=segmenting-funnels-in-google-analytics http://jpreardon.com/2010/07/08/segmenting-funnels-in-google-analytics/#comments Thu, 08 Jul 2010 17:12:18 +0000 jpreardon http://jpreardon.com/?p=1188

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]]> Google Analytics does not allow segmentation of their funnel visualization report. This means you can’t see which visitor segments are abandoning your funnel. John Henson at LunaMetrics has created a workaround for this limitation in the form of a custom report that allows for funnel segmentation. The post on LunaMetrics’ blog details how to set this up. Nice work!

via Google Analytics Blog

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]]> http://jpreardon.com/2010/07/08/segmenting-funnels-in-google-analytics/feed/ 0 Useful Tools for Web Analytics Administration http://jpreardon.com/2010/07/08/useful-tools-for-web-analytics-administration/?utm_source=rss&utm_medium=rss&utm_campaign=useful-tools-for-web-analytics-administration http://jpreardon.com/2010/07/08/useful-tools-for-web-analytics-administration/#comments Thu, 08 Jul 2010 17:01:55 +0000 jpreardon http://jpreardon.com/?p=1186

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]]> Brian Clifton, font of Google Analytics knowledge, posted this list of 12 Useful Tools for Google Analytics Administration a while back. It is worth a look if you or someone you love is managing one or more GA implementations. Many of the tools apply to other sorts of analytics packages (e.g. Omniture) as well.

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]]> http://jpreardon.com/2010/07/08/useful-tools-for-web-analytics-administration/feed/ 1 Google Analytics Application Gallery http://jpreardon.com/2010/05/05/google-analytics-application-gallery/?utm_source=rss&utm_medium=rss&utm_campaign=google-analytics-application-gallery http://jpreardon.com/2010/05/05/google-analytics-application-gallery/#comments Wed, 05 May 2010 13:37:08 +0000 jpreardon http://jpreardon.com/?p=1002

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]]> The Google Analytics Application Gallery showcases applications that extend Google Analytics. These applications are typically built by third party developers. At the time of writing, there are over 30 applications in the gallery. This number should grow steadily as more developers utilize the Google Analytics APIs to further extend the application.

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]]> http://jpreardon.com/2010/05/05/google-analytics-application-gallery/feed/ 0 What Happened to Google Analytics Mobile Tracking Code Samples? http://jpreardon.com/2010/04/29/what-happened-to-google-analytics-mobile-tracking-code-samples/?utm_source=rss&utm_medium=rss&utm_campaign=what-happened-to-google-analytics-mobile-tracking-code-samples http://jpreardon.com/2010/04/29/what-happened-to-google-analytics-mobile-tracking-code-samples/#comments Thu, 29 Apr 2010 17:22:05 +0000 jpreardon http://jpreardon.com/?p=988

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]]> I just noticed that the “a site built for a mobile phone” option is no longer available on the Google Analytics tracking code page. There is a screenshot of the older version of the page on this Google Analytics Mobile Tracking With Rails post. There doesn’t seem to be any information explaining why this is gone–save for this lonely question on the Google Analytics help forum.

It seems like mobile tracking is still working fine, it’s just strange that the PHP, Perl, etc. code is no longer provided on the tracking code page. Does anyone know what happened to this option?

Update 2010-05-12: Some people are reporting that their mobile tracking is not working in the Google help forums. Mine continues to work though.

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