News.com reports that Verizon Wireless is offering custom ringback tones to their customers in Southern California. So, rather than hearing the familiar tone of a call ringing through to the number you dialed, you can hear a tune of the dialed party’s choosing. Depending on how you look at this, it is either a fun new feature, or really irritating. The irritation factor is based entirely on the musical tastes of the person being called I guess. Of course, it is only a matter of time before this technology is used to blast the caller with some sort of marketing message before the first ring.

Leave a Reply

To respond on your own website, enter the URL of your response which should contain a link to this post's permalink URL. Your response will then appear (possibly after moderation) on this page. Want to update or remove your response? Update or delete your post and re-enter your post's URL again. (Learn More)