If you’ve ever been in a Kidrobot store, you’ve seen Joe Ledbetter’s work. Joe documented the design process of his Chaos Bunnies set, from concept, through prototyping to package design and promotion in Make Magazine.

An impressive amount of work goes into designing these toys and Joe’s article shows this–in detail. Be sure to check out the video, which compresses this 9 month process into as many minutes.

Photo by Joe Ledbetter