The Conversion Room has a great post on using information architecture techniques to improve long term conversion rates. In it, they discuss using some reports in Google Analytics coupled with some fairly well known Information Architecture (IA) techniques to spot and fix trouble spots on web sites. It is definitely worth a read. I especially like how they downplay the importance of the three click rule in favor of information scent.
Category: Web Analytics
Segmenting Funnels in Google Analytics
Google Analytics does not allow segmentation of their funnel visualization report. This means you can’t see which visitor segments are abandoning your funnel. John Henson at LunaMetrics has created a workaround for this limitation in the form of a custom report that allows for funnel segmentation. The post on LunaMetrics’ blog details how to set this up. Nice work!
Useful Tools for Web Analytics Administration
Brian Clifton, font of Google Analytics knowledge, posted this list of 12 Useful Tools for Google Analytics Administration a while back. It is worth a look if you or someone you love is managing one or more GA implementations. Many of the tools apply to other sorts of analytics packages (e.g. Omniture) as well.
Google Analytics Application Gallery
The Google Analytics Application Gallery showcases applications that extend Google Analytics. These applications are typically built by third party developers. At the time of writing, there are over 30 applications in the gallery. This number should grow steadily as more developers utilize the Google Analytics APIs to further extend the application.
What Happened to Google Analytics Mobile Tracking Code Samples?
I just noticed that the “a site built for a mobile phone” option is no longer available on the Google Analytics tracking code page. There is a screenshot of the older version of the page on this Google Analytics Mobile Tracking With Rails post. There doesn’t seem to be any information explaining why this is gone–save for this lonely question on the Google Analytics help forum.
It seems like mobile tracking is still working fine, it’s just strange that the PHP, Perl, etc. code is no longer provided on the tracking code page. Does anyone know what happened to this option?
Update 2010-05-12: Some people are reporting that their mobile tracking is not working in the Google help forums. Mine continues to work though.