Yelp and Gofundme decided to automatically create Gofundme campaigns for businesses and promote them on Yelp. Then, they decided to make it opt-in only after backlash from business owners.
Maybe their heart was in the right place. However, Yelp should have resisted the idea of soliciting donations on behalf of a business without the business owner’s knowledge or permission.
This reminds me a bit of Grubhub’s actions recently. While it is a very different situation, it is still a tech company doing things that might affect a business, without the business owner’s consent or knowledge.