Amazon GO is a retail concept that promises no checkout lines. Awesome!

I’m a bit surprised that the friction-free shopping experience they show in the video is kicked off by scanning a QR code from one’s phone. It would be slick if they extended their “Just Walk Out technology” to provide a less cumbersome just walk in experience.

We’ll see this sort of experience beyond stores operated by Amazon. I’m sure someone at Amazon is already has a deck describing how to package this for retailers. It will be great, I just hope that people without smartphones, Amazon accounts and credit cards can take part in this experience as well.

via NY Times

Ah, Brainstorming. Whether you love it or hate it, as a user experience practitioner, you’ll often find yourself in the position of moderating a brainstorming session. It’s good to have several frameworks or techniques to draw from so you can use one that fits the situation.

AJ&Smart’s Applied User Story Mapping approach is a good one, and provides a fair amount of structure around ranking and prioritizing ideas.

via Smashing Magazine