Sometimes good people are forced to implement interstitial pages–I get that. However, if you’re forced to do it, don’t make it worse than it needs to be. Take a look at this screenshot from Staples.
Staples Lightbox Interstitial
Rather than a full-on interstitial or a popup, they went with this lightbox type thing. Sure it looks cute, but in order to use any of the three functions they are pointing out, one has to click on either the “View Site” button or the close [X]. The two action buttons take a back seat to the big white arrows while the close [X] is misplaced and very hard to see. This makes for a frustrating user experience.

At minimum, they should close this lightbox effect when the user clicks anywhere outside of the lightbox popup. Alternatively, a more subtle tout or fly-in could alert users to the presence of the 1.5 minute “new staples.com” video.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

To respond on your own website, enter the URL of your response which should contain a link to this post's permalink URL. Your response will then appear (possibly after moderation) on this page. Want to update or remove your response? Update or delete your post and re-enter your post's URL again. (Learn More)