Josh Clark’s Only One Deliverable Matters hits on a lot of important points (e.g. design tokens!!!).

…we are clear-eyed that those artifacts are merely drawings of websites—aspirational watercolors of imagined interfaces.

The best products are created when everyone is focused on the thing rather than the interim artifacts. I’ve found that the bigger the team, the easier it is for everyone to concentrate on polishing their deliverable rather than putting that energy into the actual end product. Regardless of team size, this is a good reminder that we should pay more attention to the end result than our design artifacts.

via Brad Frost

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