The social engagement tracking in Google Analytics is great. Google +1 works by default if you use the +1 Button Creator. However, one needs to do a bit of configuration to get tracking working for other things like Twitter tweets and Facebook likes. The popular WordPress plugins for Addthis and Sharethis use Google Analytics Events for tracking social engagement rather than the newer _trackSocial method. So, for the time being, if you want to get track social engagement with Google Analytics social reports, you’ll need to add your own code. Don’t be alarmed though, it isn’t all that difficult. This step by step guide about Tracking Social Engagement with Google Analytics will get you headed in the right direction.
Google Analytics has a few handy reports for tracking social plugin activity on your site. If you’re using the standard Google +1 implementation, +1 activity should get tracked automatically without further coding. However, for other plugins like Twitter and Facebook, you’ll probably need to add some code to your site. The Google Analytics Blog to has a quick rundown on Social Plugin Tracking in Google Analytics.
Both Google Analytics and Webmaster Tools have built in +1 reporting now. This will make tracking +1 activity a bit easier. Obviously, Google +1 isn’t the only game in town when it comes to social sharing. Google Analytics also provides a few social reports, these will help you track how people are sharing your content across different social mediums.
Google introduced +1 a couple weeks ago. If you’ve added the buttons, but are wondering how to track all of this, check out this post about tracking Google plus one with Google Analytics on yoast.com.
Update 2011-06-30: Google has more methods for tracking +1 in Webmaster Tools and Analytics.
If you work with Google Analytics, eventually, you’ll probably be faced with a situation where you are unsure about what data is being sent by ga.js to Google’s servers. Google recommends several different ways to troubleshoot the GA tracking code. However, if you are just trying to find out what data is being sent to Google, I recommend using the Google Analytics Tracking Code Debugger extension for the Chrome browser. This works especially well when looking at custom variables, or when you are trying to ascertain whether or not an event is firing.
via Web Analytics TV #17