This sign greets motorists that have just traveled through the new traffic pattern in Times Square. Its great that the city has labeled this the “Times Square Shuffle” as opposed to something more ordinary like “Downtown Detour” or some such. Perhaps this is an harbinger of other traffic sign labeling practices. If so, I recommend prefacing all the pedestrian and cycle directional signs around the Manhattan side of the Williamsburg bridge with “Delancey Dash”.