It’s easy to talk about putting the user at the center of an organization’s processes, but much harder ensure that the user experience is taken into consideration when decisions are made throughout the organization. It’s not unusual to hear about the need to “delight the user” at the same time the user experience of a product or service is being gutted to meet some corporate goal or ridiculous constraint.

The likelihood of providing a good user experience has a lot to do with an organization’s UX maturity. Those familiar with CMM, will notice some parallels to the Keikendo Maturity Model mentioned in the above article. Especially the fact that an organization can’t skip steps overnight:

Maturity progresses one level at a time…they won’t be able to skip ahead…

It’s worth taking a look at where your organization falls within this maturity model. It will likely show some areas where your UX team can help lead the organization to the next level.

Leave a Reply

To respond on your own website, enter the URL of your response which should contain a link to this post's permalink URL. Your response will then appear (possibly after moderation) on this page. Want to update or remove your response? Update or delete your post and re-enter your post's URL again. (Learn More)